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How Australia’s most recognised Influencers made there way to the top.

Australia’s top influencers have been recognised at the 2017 Australia’s Top 50 Influencer Awards with YouTube’s How Ridiculous channel taking out first place. The awards presented by online retailer MyDeal.com.au were given to the top 50 most prominent social media influencers including Angry Dad and Not So Mumsy. Buzzfeed Australia, Cosmopolitan and Business Insider all participated in the judging process. Sean Senvirtne, CEO of MyDeal.com.au, said: “The calibre … Continue reading How Australia’s most recognised Influencers made there way to the top.

Simple Retail Hacks to Attract Customers’ Attention

YOU might not be aware of them, but retailers definitely are. Let’s face it — whether food or fashion, we’re all a bunch of shopaholics. However, in an increasingly saturated market, it’s becoming harder and harder for retailers to attract the attention of consumers, according to Woolworths CEO Brad Banducci, who recently addressed the Global Food Forum in Melbourne. The supermarket head identified five key … Continue reading Simple Retail Hacks to Attract Customers’ Attention

Branding in the Age of Social Media

Is your Brand Competing for Crowdcultures To brand effectively with social media, companies should target crowdcultures. Today, in pursuit of relevance, most brands chase after trends. But this is a commodity approach to branding: Hundreds of companies are doing exactly the same thing with the same generic list of trends. It’s no wonder consumers don’t pay attention. By targeting novel ideologies flowing out of crowdcultures, … Continue reading Branding in the Age of Social Media

3 Simple Steps for a Successful Digital Marketing Campaign

Digital marketing is a rapidly growing force in the current marketing playing field. Furthermore, it’s possible that digital marketing could soon surpass most traditional forms of marketing altogether (time will tell). If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt, and fast. Not only is digital marketing more affordable than traditional forms of marketing, but it’s also … Continue reading 3 Simple Steps for a Successful Digital Marketing Campaign

The 7 Best Virtual Reality Headsets Now

Emerging day by day, virtual reality business is becoming very popular. These 10 headsets are the best in the market.  In the world of wearable technology, virtual reality headsets are very popular in the technology business. Although, the consumers of today have know-how with regards to the products they want to purchase, there are still many options out there. 2016 is the year –especially the … Continue reading The 7 Best Virtual Reality Headsets Now

Speed Superbike Champion, Troy Corser

He’s based in Monte Carlo – but calls Albion Park home – and for Troy, the only difference between the two cities, is the speed at which they travel. For someone who’s used to going fast it’s quite ironic that he prefers the slow lane in life. “To come back to Wollongong, the place, the people, the lifestyle, the speed that everyone moves at.And the … Continue reading Speed Superbike Champion, Troy Corser

Investing in Branding Makes a Big Difference

Studies showing how investing in branding can make a difference. When you’re running a business, investing in a professional to help you with your branding then it can seem like a costly and unnecessary expense – unless your brand is incredibly outdated a rebrand rarely feels like an essential. But the thing is, it’s probably a more crucial tool for growing your business than you think. Why a … Continue reading Investing in Branding Makes a Big Difference