Instagram Social Media Launched in 2010 and acquired by Facebook in 2012, Instagram has taken the mobile photo-sharing niche by storm, with no signs of slowing down soon. Instagram has now doubled its user base to 700 million monthly users within two years. Fuelled by Stories, web signups and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took four … Continue reading Instagram Growth Speeds Up, Hitting 700 Million Users, Here are Some Mind-Boggling Statistics!
Australia’s top influencers have been recognised at the 2017 Australia’s Top 50 Influencer Awards with YouTube’s How Ridiculous channel taking out first place. The awards presented by online retailer MyDeal.com.au were given to the top 50 most prominent social media influencers including Angry Dad and Not So Mumsy. Buzzfeed Australia, Cosmopolitan and Business Insider all participated in the judging process. Sean Senvirtne, CEO of MyDeal.com.au, said: “The calibre … Continue reading How Australia’s most recognised Influencers made there way to the top.
Is your Brand Competing for Crowdcultures To brand effectively with social media, companies should target crowdcultures. Today, in pursuit of relevance, most brands chase after trends. But this is a commodity approach to branding: Hundreds of companies are doing exactly the same thing with the same generic list of trends. It’s no wonder consumers don’t pay attention. By targeting novel ideologies flowing out of crowdcultures, … Continue reading Branding in the Age of Social Media
Digital marketing is a rapidly growing force in the current marketing playing field. Furthermore, it’s possible that digital marketing could soon surpass most traditional forms of marketing altogether (time will tell). If you haven’t yet integrated digital marketing into your marketing mix for your business, it’s time to adapt, and fast. Not only is digital marketing more affordable than traditional forms of marketing, but it’s also … Continue reading 3 Simple Steps for a Successful Digital Marketing Campaign
Studies showing how investing in branding can make a difference. When you’re running a business, investing in a professional to help you with your branding then it can seem like a costly and unnecessary expense – unless your brand is incredibly outdated a rebrand rarely feels like an essential. But the thing is, it’s probably a more crucial tool for growing your business than you think. Why a … Continue reading Investing in Branding Makes a Big Difference
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